UX Research Projects

UX Research Projects

TYPE: Needs Assessment and Usability Test
INVOLVEMENT: UMSI course projects
DURATION: Sep,2012 - May,2014
COLLABORATORS: See details per project
MY ROLE: User interview, usability test, researcher


This is a group project for course SI622-Needs Assessment and Usability Evaluation. (Collaborators: Jesyka Palmer, Anna Muth, Lu Liu, Xin Liu.) Odesk is a global online job marketplace whose goal is to connect global contractors and small business clients together. Our team and oDesk agreed to study current, active oDesk designers (logged in at least once in the past two months), who are in the process of searching for, applying to, and completing contracted jobs, specifically located within the United States, Eastern Europe, and South Asia. The project goal is to create a better user experience on oDesk in the immediate future.

oDesk Overview
Research Methods
Design Recommendations for oDesk


This is a group project for course SI689-Social Interaction Experience(CSCW). (Collaborators: Hengjuan Qian, Xiaoyu Ji.) In this project, the team was engaged to help reveal existing problems on Netflix, and to identify methods for offering more engaging social experience, fostering user activities, and finding ways to enhance robust and productive relationships between users' watching experience and social interactions on Netflix. After conducting 6 user interviews and analysing survey with 144 reponds, we formulated findings and design implications based on the ability of Netflix to realistically address them, and the impact on user's social experience on Netflix.

Group Page Design Wireframe
Netflix Home Redesign Wireframe


This is an independent project for course SI500-Information in Social Systems: Collections, Flows, and Processing. In this project, I studied the social features on Reddit in terms of norm, attention and incentive.

Firstly, norms is very worth discussing becasue users on Reddit are pseudonymous, their social behaviors on Reddit should be different a lot from that on real-name online communities. Reddit indeed is a place surrounded by controversies.What is the norms on Reddit? How different it is from other e-communities, and what causes the difference?

Secondly, attention is an interesting topic to look at on Reddit. On Reddit, user attention is lead mainly by crowd-sourcing suggestions and voting. But how much power an individual user has to decide what shows up in the personal news feed? What are the consequences of making certain kinds of content more visible than others? Is the "downvote" button really helpful in filtering spams? These are very interesting questions I need to look into.

Finally, I think incentive design is a good perspective for me to analyze Reddit, too. I want to know what sociotechnical process are associate with user interactions, and what the motivations are. I believe this perspective can give me valuable insight of what makes successful social interaction and highly engaged online-communities.

Raddit Social Feature Study Report


This is an independent project for course SI529-eCommunities. Pixiv.net is an online art community where illustrators and and art enthusiasts are connected together, enjoying submitting, browsing, and talking about countless artworks. Its slogan is "It's fun drawing!" In this report, I studied Pixiv communities in terms of its audience base, business model, user contibutions, user interactions on the site, and copyright concerns. This consulting report intends to help eCommunity creators gain insights into the success of creating a robust illustration SNS.

Pixiv Social Community Study Report


This is an independent project for course SI529-eCommunities. In this project, I explained my design idea of "Animakke", a social website and an e-community where people sell, buy and share myriads of anime stuff in many interests groups. Animakke is also a social network where people friend each other, form interest groups, share and communicate.

Animakke Online Community Design

UM Nonprofit and Public Management Website Study

This is an independent project for student group Community Information Corps. (Collaborators:Kyle Donnellon, Kamaria Campbell, Cody Haro, Chris Kelley, Soohyun Park, Candice Yono) This report presents the results of a two-month-long research project conducted by six students and an alumni from the University of Michigan School of Information for the University of Michigan Nonprofit and Public Management Center (NPM). The major goals of the project were to evaluate NPM's current website and provide recommendations to inform an upcoming website redesign and improve the future website's information architecture to best address all major target audiences for NPM's site, highlight core NPM programs, as well as present NPM to the public as a campus resource for nonprofit sector activity that is accessible to members of the university community beyond its partner schools. The findings in this report come from user experience research conducted by the team using the following methods: user interviews, persona and scenario creation, a competitive analysis of websites alongside NPM's site, and heuristic evaluations of NPM's site. Additionally, an analysis of communication tools on the market was performed by two team members after gathering requirements about the needs of the Center, and was sent under separate cover. Out of this research, the team identified six major findings, and recommendations that would address the issues in the findings.

NPM Study Report Summary