Sisasa - Banking app design
| TYPE: | Andriod app design |
| INVOLVEMENT: | Summer intership at GIGTANK, the Company Lab |
| DURATION: | May,2013 - Aug,2013 |
| COLLABORATORS: | Deborah Tien, Alejandro Dinsmore, John Palgut, Jesyka Palmer, Tianxing Li |
| MY ROLE: | UX design, UI design, Branding design, Video production |
Product Demo Video
BACKGROUND
It all started during the summer of 2013 at a Tennessee-based start-up accelerator CO.LAB -GIGTANK. Sisasa, a financial tech start-up, is trying to reach the gap between young adults and financial institutes, by offering an engaging social banking app that can improve young adults' financial literacy.
MY ROLE
I joined the Sisasa team and worked as an interaction and branding Specialist. As an interaction designer, I worked on designing app navigations, structures, and interface. As a branding designer, I worked on marketing graphics, including logo, wordmark, business card, one pager, visual elements for the websites and so on.
INTERACTION DESIGN
After conducting user interviews and market research, I worked with another UX designer on
user cases and interaction flows, and iterated based on feedback.
Targeted Android platform, we applied Android design standards and gamification to make it intuitive and engaging.
BRANDING DESIGN
During the summer, I worked on designing Sisasa's brand: logo, color palatte, business card, one pagers, and style guides.
